https://www.brooke-mcever.com/moodboard daily 0.75 2016-05-31 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461605452797-QA7MI71TS32XTRI3GVOU/Untitled-1.jpg Moodboard https://www.brooke-mcever.com/work daily 0.75 2025-03-17 https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501631604918-THV7TF6B1ESFR8PAZP3Y/Screen+Shot+2017-08-01+at+4.15.40+PM.png Industry - Research I led a team through qualitative and quantitative research methods. We conducted over 90 interviews of experts and stakeholders through the fashion supply chains (NGO's Auditors, Brands, Factory Owners etc.) Each week findings, insights, and prototypes were presented to the US State Department and the mentor team at Stanford University. Mentors included Steve Blank & Jeremy Weinstein. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501633136725-Y4L5AVAWK452E353N0QB/image-asset.png Industry - MORE INFO http://www.stanforddaily.com/2016/09/26/classy-classes-mse-298-hacking-for-diplomacy/ https://twitter.com/JohnKerry/status/785561015908007937 http://www.sfchronicle.com/business/article/In-Stanford-class-using-tech-to-aid-State-9972485.php https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/b0b0f468-0de6-4f38-b6cd-58f8017e2a85/News_bar_seal_midblue.png Industry - Summary Policymakers are looking to harness the power of new technologies to rethink how the U.S. government approaches and responds to these and other long-standing challenges. Teams from Stanford University were chosen and divided to take actual specific foreign policy challenges and discover and validate agency and user needs and to continually build iterative prototypes, requiring close engagement with officials in the U.S. State Department and other civilian agencies. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501632183044-4NPUZTWVXEZJVF0TIGYI/USstatedepartment.png Industry - Prototype & Product 10 prototypes were made starting from sketches to working prototypes. Each version was tested on the US State Department and Supply chain stake holders. Results were recorded and new versions and iterations were made as needed. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512420770635-JDM4YEOJP5MJ3R6WSBH3/image-asset.jpeg Industry In person meeting with Susan Coppedge, Ambassador-at-Large, Office to Monitor and Combat Trafficking in Persons. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501632723736-IKWNH97YYFTE8Z07C6FY/finall.jpg Industry - Results Final results and platform were written up and presented. US State Department is using this information moving forward.Results were also shown and discussed with Danish Minister of Foreign Affairs, SAC, SLCP, The Human Rights Division of the United Nations, and other High Volume Brands. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501696121698-I4Q0OZ4D0BXW2IMPK8E2/finall.jpg Industry - Results We’ve put these insights into practice by designing and facilitating intimate, invite-only workshops centered around human needs within fashion production, a crucial yet often missing perspective in such a complex system. Our most recent initiative was an innovation workshop during Fashion Revolution Week that brought 20 local apparel stakeholders together in a safe, mutually respectful environment to build empathy, reframe challenges, and facilitate community and collaboration going forward. The industry was well-represented with farmers, mill owners, factory managers, brand CEOs, and NGO representatives who all left with new ways of thinking about solving industry challenges as well as potential partners to join in their efforts. Attendees reported inspirational breakthrough moments, and all respondents would recommend our event to others. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501696361078-94GPVW10HB2AUSQDUWT3/USstatedepartment.png Industry - Convergence Collective Strategy Through our research, we identify areas where communication can be strengthened between supply chain stakeholders. We carefully curate balanced conversations, because we believe that the best, most lasting collaboration begins with trust and mutual respect. Convergence collective does what no design team currently touches; we seek out uncomfortable and confrontational moments within the competitive fashion industry and facilitate development of cooperative solutions for the most difficult challenges. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501694545105-YSK3UDN509D1MXVFQJDV/image-asset.jpeg Industry - Summary Our mission is to cultivate creative forms of collective action towards responsible and ethical manufacturing in fashion. With a fusion of ethnographic research, human-centered design, and community building, we create opportunities for supply chain stakeholders to connect and develop new ways of thinking about entrenched fashion industry challenges. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501696446285-GCXX4CTX5EUM3GRIWM2M/image-asset.jpeg Industry - Research & Insights We conducted ethnographic interviews with supply chain managers at large retailers (i.e. Patagonia, Levi’s, GAP), factory managers (Beximco, Western Textile), NGOs (SAC, Mekong Club), governmental entities (US State Department J/TIP), and international agencies (UN OHCHR) around the world. Need in Industry: Framing shared issues as non-competitive areas for innovation, developing community-centered collaboration around mutual goals and incentives to produce lasting improvement.   https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501700972629-8GI8FKVSQUZOLL2HTWDF/bex.jpg Industry - Awards Finalist of 2013 Global Awards for Sustainable Fashion -Ethical Fashion Forum Finalist of 2013 Global Awards for Sustainable Fashion- Estonian Environmental Ministry Named as one of the Green Game Changers- WWF (World Wildlife Fund) Report "Green Game-Changers Business Innovation is Flowing in the Global Economy" https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501697852545-6DFTF8CY5E2G6H2WGG08/image-asset.png Industry - Work/Strategy Strategic planning was done to analyze, reduce, and eventually eliminate the waste created in BEXTEX while producing the first mass production Upcycling Program. Quantitative data was collected on emissions and production outputs. Qualitative data was collected by ethnographic interviews of workers, NGO, workers, and supplies to find areas to reach consensus. Future goals and directions were determined and continually presented to CFO and CEO. Much of this remains confidential. Collections are designed by Aus Design and systems design and production is carried out through Beximco. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501697972835-1FX1S3GE3M5BXFULAKXT/image-asset.png Industry - Summary Based in Gazipur, Bangladesh inside of one of the worlds largest vertically integrated factories, I started a small department focused on impact that quickly grew into a large and diverse team recognized world wide. We created a vision where designing can be environmentally and socially responsible, through certifications, projects and collaborations. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501703407366-OWIEC25C0M4S5RWE9U2D/USstatedepartment.png Industry - Product Development Strategy How our reasearch influences our design process is what makes this project unique. We want to comply with the certain talent, skills and materials of the region. We want to design being sensitive to the area producing the products. We work with our partners to see their strengths and passions, we see what they are most comfortable working with and what makes them feel most proud and excited. Then we can begin to design. By trying to connect consumers to their products with facts and stories, we hope to close the gap between consumers and their textiles and challenge the impersonal transactions of industrialized products that are the norm today https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1502498116690-74Q3EL9X0VYGF0ZZ8O92/image-asset.jpeg Industry - UX Design and Branding We created an approachable and informative brand that would excite instead of overwhelm our customers. We are careful to give just the right amount of information, and a product that consumers feel connected to. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501701368121-O25EU4N9SKCLU2KOJ7EG/image-asset.jpeg Industry - Summary The Tripty Project was started in the wake of The Rana Plaza building collapse in May 2013. The Tripty Project fuses traditional handicraft with modern design to create a company that has a positive impact on community, culture and environment while challenging the current model that produces waste and threatens human safety. All items are proudly Made in Bangladesh After several years of production, we made the difficult decision to pause product sales due to political shifts, economic challenges, and supply chain disruptions. Despite this, we remain deeply committed to supporting our partner communities by facilitating connections with international markets and brands to this day. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501703054719-PTRJ377M5X0WI0AY3401/image-asset.jpeg Industry - Supply Chain Strategy We focus primarily on women's empowerment across the country. By promoting women to management roles and building a structure which allows for flexibility we hope to enable women to become resilient leaders in their communities. In a nuclear society such as Bangladesh it can be also be very difficult for minority communities to survive. We seek out these at risk communities for our work and try to enable them to become innovators and leaders within their own communities. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501708413674-2648FZTY9JE3P27X424H/image-asset.jpeg Industry - Fabric Designs Chosen to design textiles for Savannah College Art and Design's 2012 and 2011 fashion show. Collaboration was necessary with fashion designers, and finalist were presented in SCAD's Annual Fashion Show to an international audience. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501708155419-4WK27BPNVJMLNXXIS1AV/image-asset.jpeg Industry - Cotton INC. Collection The Print Design uses frenetic textural prints which seek to incorporate accidental mishaps to conceal wear. This creates a low wash mentality, therefore saving water and energy and lengthening the lifespan of the garment. By embracing the natural colors of cotton, the bleaching process is eliminated, adding an extra sustainable edge. The duality of front and back printing, coupled with subtle and more intense sides, allows for double usage and possibility of each garment. The garment design is engineered to allow different forms as dictated by the needs and desires of the wearer. Each garment can change with a simple snap or tie, which minimizes space consumption. By taking agency in how the garment is worn and used, it requires the wearer to become critical part of the creative process. The multitude of options and ability to tailor the garment to changing moods engages a stronger connection between human and object. As a one-size-fits-all design, the longevity of the garment is enhanced, it can easily be shared, and will also continue to function throughout the fluctuating weight and size of its owner. Collaboration with Kate Schieder. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501707361931-VP709KJ5L2Y59XARS7N7/image-asset.jpeg Industry - Bark Cloth Experimentation with Shape and Printing Bark Cloth is an ancient textile that is sustainably harvested. It has a rich cultural history and intrinsic aesthetic warmth. Optical illusions and depth were created by working with both the pattern and the inherent ability of the cloth to hold shape, making it transformable and applicable for garments and interiors in the modern world.   https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1513729358693-Q8LEP49B7KRE3QX4P963/strat+2.jpg Industry - Research & Strategy Measured the social impact that an idea/project will have on the target community by a qualitative and quantitative approach. Conducted research and synthesized results to identify insights. Photos on right show on the ground user research. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1513795277310-9BIN5K3RHHI2G9W4V8KG/image-asset.png Industry - Results Overall, we have presented a generative system that can be applied to any given mapped or unmapped area producing a complete street labeling solution. Improved street labels will eventually lead to more coverage of addresses, both connecting the invisible population to the world, and increasing their contribution to humanity in developing countries. Connecting the unconnected should increase economic, juridical, and life-sustaining involvement of people all around the world. It improves the outreach of businesses and the economy, as well as the accuracy and efficiency of providing first aid in disaster zones. Published: https://research.fb.com/publications/robocodes-towards-generative-street-addresses-from-satellite-imagery/ https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1083dfed-91ae-438c-aa2a-57973ec87910/Screenshot+2025-03-10+at+9.43.50%E2%80%AFPM.png Industry - Summary Led design strategy across three teams of Meta engineers and scientists focused on rolling out citizen-based technologies using a framework that supports the wide-ranging needs of urban populations. Work spanned from wearables to mapping. Led by MIT Media Lab’s Associate Director Ramesh Raskar. Most of this work is confidential. One project can be shared. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1513729588772-9DZI8TILF7YBKI79EJC7/roads.jpg Industry - Product Developement Worked closely with engineers and machine learning experts on the UX and design of product allowing communities to crowdsource and map their roads. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1513729478478-HOGOKGJWDBXRFJIVOP2U/image-asset.jpeg Industry - Testing and Development Trials were run in two regions, one urban and one rural. Tested navigation times to lower disaster relief response. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/7e797977-024a-4ce0-b8de-7f6fd18dfd8e/Screenshot+2025-03-08+at+7.57.53%E2%80%AFPM.png Industry - Vega™ 3D Weaving Vega™ 3D is a weaving technology that can create woven products, from yarn to final garment, We have a factory of the future based in Emeryville, CA, and are currently building our Europe hub. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/c25bd7be-7d85-4804-8718-78394d653635/Screenshot+2025-03-17+at+12.39.38%E2%80%AFPM.png Industry - NYFW Eckhaus Latta Collaboration 2022 Experimental materials and design for 3D weaving. using cotton, rubber, upcycled tape, twine. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/895ff579-26c6-4c68-b772-105f280bb0d9/Screenshot+2025-03-17+at+12.52.50%E2%80%AFPM+1.png Industry - TEGET Colloboration Woven with jacquard, and experimental yarns. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/da4e1426-8d86-48e5-a9c2-58f7b8a2b109/Screenshot+2025-03-17+at+12.56.44%E2%80%AFPM.png Industry - NYFW Collina Strada Collboration 2022 Custom Fit, exploring the perfect loose-fitting styles on all body shapes, making this a complex challenge of systemic ease across body shapes. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/aada5f7a-248e-421b-9b81-b4b8128586dd/Screenshot+2025-03-10+at+8.08.58%E2%80%AFPM.png Industry - Vega FitOS Fit algorithms from body scans. Traditional made-to-measure is slow, costly, and a logistical nightmare. We've digitized the process to make it fast and easy. We use 3D body scans to generate an avatar with thousands of data points. Our algorithm then uses the data points to create the perfectly fitting jean for any body. We have sold over 10,000 garments and achieved fewer than 10% returns. The photo to the right shows a collaboration with Pangaia. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/947c9001-3fca-4ee4-910f-9a0c091c4b69/WhatsApp-Image-2021-12-17-at-3.34.28-PM.jpg Industry - Retail for Zero Inventory https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/43184dd1-4d0c-44f1-be35-33af41ca8363/Screenshot+2025-03-08+at+7.58.45%E2%80%AFPM.png Industry - Summary unspun’s mission is to reduce global carbon emissions by 1% by revolutionizing the way we make clothes. We envision a world where every garment is made on-demand, eliminating overproduction and reconnecting people with the clothing they wear. We first launched our custom denim line to perfect our custom-fit algorithm and prove that our on-demand vision works. Next, we developed a 3D weaving technology, Vega™, that weaves yarns into garments in minutes, allowing for (almost) zero-waste, on-demand manufacturing. I have led the product and helped build an incredible multidisciplinary team from pre-seed to series B. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501697019220-GNATV64BYV2TK9MTTN0A/convverge.jpg Industry https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501708568331-WLAG14T6A9IEQH4UNHAR/h1.jpg Industry https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1741662025450-EFSLME6PPYGHHSEC7NR1/Screenshot+2025-03-10+at+7.59.57%E2%80%AFPM.png Industry https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1741664094206-WFDPL5EFNJV600UWMKPB/Screenshot+2025-03-10+at+8.34.43%E2%80%AFPM.png Industry https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1741667159876-3JDYJYWYGA30EQXPOXZB/Screenshot+2025-03-10+at+9.25.19%E2%80%AFPM.png Industry https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1501702012011-50QOP1OPZYN1C5BO3MU5/DSC_3652.jpg Industry https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1741667707083-H9GXHVCZLQDECDW4D7LM/Screenshot+2025-03-10+at+9.34.35%E2%80%AFPM.png Industry https://www.brooke-mcever.com/brine-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460573576813-YY0P53DVV9990ZIVKQE3/pickles-editorial-yellow.jpg Brine Pickles Art direction, branding, and packaging design for a pickle shop based in L.A. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465575558361-ZQHSHT59AFG4U8RU09ME/brine-logo.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572726459-5R5QQNJ6N3LX6NGL2S7V/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465416436672-U1HOCTP3I2WSLJYLAU6P/pickles-editorial-green.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572783131-6YDS3S34AQDVB18NAAKF/pickles-editorial-pink.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464286741154-P5R18TNAVHBM14LDKGAK/website-brine.jpg Brine Pickles Visit the site https://www.brooke-mcever.com/welcome daily 0.75 2016-08-29 https://images.squarespace-cdn.com/content/v1/576ae204e58c625f37d961d1/1472590015046-6EWF4LQWDT1HUX2Q45OP/toothbrush-v6.jpg Welcome https://www.brooke-mcever.com/about daily 1.0 2025-03-17 https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/9e81c134-0d36-4905-ae7b-fc4da0dceef7/Screenshot+2025-03-08+at+7.45.49%E2%80%AFPM.png About https://www.brooke-mcever.com/future-of-purchases daily 0.75 2025-03-17 https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/6abd46c3-d4cb-45d3-8c32-f950e4d9ff84/IMG_8496.JPG Future of Purchases - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1505948014756-8M2V6LTB56X3I6YMDG5T/DSCF3279.JPG Future of Purchases - Summary Through an interactive store experience, emotions will be sold, instead of objects. This store questions our consumer tendencies by exploring the expectations and desires that underlie our purchases. Emotions gathered from other consumers through EEG scans, will be sold and transferred to the purchaser for an affordable price. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1505947873127-FUF5B3CBUT90RB7ZB9MR/tatto.jpg Future of Purchases - Product Complex desires and months of research reduced into an understandable and transferable product, ready for purchase. Sentences were taken from recorded conversations with participants, and accompanied by their brain data in the form of a temporary marking. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/767382d3-d612-4982-8bde-f916b273d819/edit2.jpg Future of Purchases - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1505948082704-LHI0RHBJ1L0R5MJ16C2M/data.jpg Future of Purchases - Background & Data A structure and set of rules was created in order to gather the recordings and create data. The recordings were taken in the participant's home, specifically in the room where they get ready each day. This is the area where people choose what clothes they want to wear, either by knowing what they trying to achieve before going to the closet, or where they go to the closet to help trigger or inspire decisions of what to wear. The EEGs were collected here, while they wore the garment of their choice. After scanning participants spoke uninterrupted about what they were thinking about and how that garment makes them feel. This was reduced into a simple text explanation and simple visuals. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1505948117246-SE4KVRIQFFB0WTZ2X943/edit.jpg Future of Purchases - Customer Service After purchasing an emotion via debit/credit card, the purchaser will participate in a guided transfer. There is a hired “specialist” that will be completing the transaction. The specialist will be talking the buyer through a meditative transfer process. They will then be instructed to open their eyes and the transfer is complete. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1505946362747-X7GEZ15NBOLWW5MIKYA7/Screen+Shot+2017-09-20+at+3.25.27+PM.png Future of Purchases https://www.brooke-mcever.com/art daily 0.75 2025-03-13 https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512155686161-U3F30QWKTKCY8C5S985B/image-asset.png Art THE STORIES WE WEAR https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512094412287-TPP5CMKL9HDVIUSXH3UW/Translations Art Translations https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512169771331-Y82ELKH50WTT5ZTECMYF/image-asset.png Art Expectations https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512155009872-WOP75ORA2MYU8H1HPMAU/image-asset.png Art Human Emotions: Spring/Summer 2017 https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512168492781-U29M0JYH5UXIU01P3FGY/image-asset.png Art Glimpse https://www.brooke-mcever.com/new-page daily 0.75 2025-03-11 https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512600567701-LPBXANP1GDCQA7KFILVX/image-asset.png Personal - Process Pictured to the right are participants wearing a piece of clothing that does not belong to them. They listen to the recording of the owners voice. They listen to the recording twice. Once while sitting, focused on the recording. The second time, participants must stand and move accordingly, trying to translate these thoughts into their own, and then, into actions. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512600637471-RKKTBUVLZ89OYVVLH4HN/image-asset.png Personal - Visuals Hand moments were tracked and edited to produce a simple visual translation of what that feeling "looks" like. Examples of videos at the top of the page. https://www.brooke-mcever.com/glimpse daily 0.75 2025-03-13 https://www.brooke-mcever.com/free-clothes-with-stores daily 0.75 2017-12-05 https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512156666653-6ZRWP8XAH3XZK9ZUERZL/image-asset.png free clothes with stores Pictures were taken every few days to document the clothing rack evolving over the three week period. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512159803389-OR0B3XHER4TTIAD8BLWQ/image-asset.png free clothes with stores First round ofpieces given to the store. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512156399186-GNJVOVS0C6ZAQ4IVPFJL/Screen+Shot+2017-12-01+at+11.22.11+AM.png free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512156436463-73J170PRLL6U1F5192NC/image-asset.png free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512159482516-0CWDE3JMP8M2OA2T7416/image-asset.jpeg free clothes with stores Participant above (GIVER): Hanging her note on the garment before she leaves it in the store. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438298328-L8HG4XZX4BLDEVYGHNDH/StoriesWeWearNotes_Page_01.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438304526-2C4SNOXYZ66MKPW7OJNS/StoriesWeWearNotes_Page_02.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438317542-2POG28PWN04T0X8ZA7FT/StoriesWeWearNotes_Page_03.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438324650-426MY46NEC7GKX86USS5/StoriesWeWearNotes_Page_04.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438326730-LF922ZKLAJ7BSNKGWCBW/StoriesWeWearNotes_Page_06.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438328566-2J8NCJ2GRQQU1M0Q2S3C/StoriesWeWearNotes_Page_06.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438334161-5O908EDJ901TKDD3MZRH/StoriesWeWearNotes_Page_07.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438425777-P7JWYTCHWYOUXLZLGCIW/StoriesWeWearNotes_Page_08.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438447725-KCP2M8VNSBAGHY4VV5QA/StoriesWeWearNotes_Page_10.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438427868-FL7GF0HYK9M5YHUUFUZE/StoriesWeWearNotes_Page_09.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438457615-FXNC28GB6P4W76AOEGNZ/StoriesWeWearNotes_Page_11.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438463774-7N0FQ188AJUO1Z3460U5/StoriesWeWearNotes_Page_12.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438465605-0QRXGHNHM994ASF0YUK1/StoriesWeWearNotes_Page_13.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438467287-UD28X2THAHDUL0Y432P7/StoriesWeWearNotes_Page_14.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512438468125-L7H3DW89O6XVHZB4WGKN/StoriesWeWearNotes_Page_15.jpg free clothes with stores https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512159553295-84DVHQQ4EG59H58XK6K6/image-asset.jpeg free clothes with stores Participant above (RECEIVER): Taking an item and finishing the note. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512159406145-M0LHSMDWLN27GNP1RILE/image-asset.jpeg free clothes with stores https://www.brooke-mcever.com/expectations daily 0.75 2025-03-09 https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1512160416967-JBANRCNH3B593MJ9I5M8/expectations.jpg Expectations https://www.brooke-mcever.com/ace daily 0.75 2025-03-17 https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/d43cc9a1-2d31-473b-9df0-ea6a5e86b616/IMG_3024.jpeg Academia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/8e6907cb-738f-402b-8ecb-6ddb45bff3ce/Screenshot+2025-03-17+at+1.14.24%E2%80%AFPM.png Academia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/4bdc9be6-df29-4945-9134-c8075216ae5b/SCAD-Logo.jpg Academia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/7108b4d6-f422-4295-be7a-95afe9b04ea4/default_social_image.png Academia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/bc6b1839-f921-435e-b045-e03299af2564/Screenshot+2025-03-10+at+8.53.32%E2%80%AFPM.png Academia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/8b1026fd-9990-4fd4-8053-707a5cd3c8ca/images.png Academia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/7d30f593-ad40-4f0d-ae13-a3597933d04f/Screenshot+2025-03-10+at+8.58.39%E2%80%AFPM.png Academia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brooke-mcever.com/future-of-purchases-copy daily 0.75 2025-03-13 https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1505948117246-SE4KVRIQFFB0WTZ2X943/edit.jpg Future of Purchases (Copy) - Customer Service After purchasing an emotion via debit/credit card, the purchaser will participate in a guided transfer. There is a hired “specialist” that will be completing the transaction. The specialist will be talking the buyer through a meditative transfer process. They will then be instructed to open their eyes and the transfer is complete. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1505948014756-8M2V6LTB56X3I6YMDG5T/DSCF3279.JPG Future of Purchases (Copy) - Summary Through an interactive store experience, emotions will be sold, instead of objects. This store questions our consumer tendencies by exploring the expectations and desires that underlie our purchases. Emotions gathered from other consumers through EEG scans, will be sold and transferred to the purchaser for an affordable price. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1505947873127-FUF5B3CBUT90RB7ZB9MR/tatto.jpg Future of Purchases (Copy) - Product Complex desires and months of research reduced into an understandable and transferable product, ready for purchase. Sentences were taken from recorded conversations with participants, and accompanied by their brain data in the form of a temporary marking. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1505948082704-LHI0RHBJ1L0R5MJ16C2M/data.jpg Future of Purchases (Copy) - Background & Data A structure and set of rules was created in order to gather the recordings and create data. The recordings were taken in the participant's home, specifically in the room where they get ready each day. This is the area where people choose what clothes they want to wear, either by knowing what they trying to achieve before going to the closet, or where they go to the closet to help trigger or inspire decisions of what to wear. The EEGs were collected here, while they wore the garment of their choice. After scanning participants spoke uninterrupted about what they were thinking about and how that garment makes them feel. This was reduced into a simple text explanation and simple visuals. https://images.squarespace-cdn.com/content/v1/5980f0ec03596e0938456da4/1505946362747-X7GEZ15NBOLWW5MIKYA7/Screen+Shot+2017-09-20+at+3.25.27+PM.png Future of Purchases (Copy)